Infinita IB 2.0

Infinita IB 2.0

The project INFINITA IB 2.0 has the goal to extend the user experience of customers and prospect customers through the creation of integrated multichannel services available across the various identity of the brand: traditional, mobile & Internet banking, phone banking.
During the project a team composed of AidiLab Srl and Assist Spa has focused on several aspects for the redesign such as:

  • The definition of the right information architecture for the different contents like business information, payment services, utilities etc.
  • The creation of different areas of content for services availble to prospect and online customers separated from the services for customers of the traditional bank.
  • The design and implementation of custom dashboards to represent financial data to give customers visually organized information about their financial situation.
  • The definition of graphic layouts and implementation of the new internet banking services on smartphones and mobile devices.
  • The creation of innovative business products specific for web 2.0 applications.

Our methodology began with a benchmark the major competitors of MPS in Internet Banking. We then assessed the actual use of the service offered by Infinita through focus groups. According to the approach of Participatory Design, we organized a workshop where both customers and bank employees have expressed their views to create innovative services. A first draft of architecture and services redesign has been implemented and tested with users and is still under development.